Social media is all about forming connections! And as a real estate professional you know how important connections are. In today's world, social media not only cultivates connections, it has become "the" way to maintain those connections.
If you think of your social media presence as one more thing you have to do, it's always going to seem like an arduous task. However, if you begin to think of your social media presence as your link to other people and their link back to you - it will become an invaluable tool you can no longer afford to do without.
Why should you, as a real estate professional, utilize social media? Simple, successful businesses are built on connections to people - and in today's world social media is the foundation to build those connections upon.